When you buy IT infrastructure products, are you buying with or without a lifetime warranty?
When it comes to buying IT hardware, buying is about specs, price, and quality, usually in that order. Packaging, deals, and bells and whistles are nice, but they mean little if the product doesn’t meet the standards.
But what about warranties on the product? Are those a perk, or are a requirement? Do warranties really mean anything?
As far as the “pay extra, get some limited coverage” types of warranties, the value is up to you, but we have our doubts. This is because we believe every seller should offer a free lifetime warranty to the original owner without an extra cost (it’s why we do it!).
For network products that rarely break, there’s no risk to the seller to back it up with a lifetime warranty. It’s negligible for the seller to absorb the rare inconvenience. Even if you, the buyer, agree with the seller that a product is very unlikely to have issues, it does no harm to add a lifetime warranty on top of it.
The best kind of warranty should be available on most products without haggling or price increases. It’s the standard protocol here at CablesAndKits, and it’s why many of our loyal customers continue to purchase from us.
Why It’s So Easy for Good Companies to Provide a Lifetime Warranty
It shouldn’t have to come down to only dollars and cents for the seller when there’s so much value for the consumer, but here it is in simplest financial terms: Lifetime warranties are not expensive to offer and uphold.
Providing a lifetime warranty won’t significantly affect the sticker price or the service quality, and it won’t destroy the company’s bottom line.
Why? Because first off, warranties replace items at their production cost, not their sticker price. None of the markups should count as a loss, because it’s unlikely that a consumer was going to replace the broken unit by buying a brand new one from the same company that just let them down.
Next is the fact that IT products typically drop in production and sale price over time. So, even if the seller fears the cost of replacing an item years in the future, for the most part, that cost will be depreciated to only a small fraction of the original cost. Some items might even become obsolete, meaning that the customer will just choose not to use their warranty because they have a negligible need for the same exact item by the time it fails.
And, CablesAndKits doesn’t just stop at the lifetime warranty offer, we’ll also send you an advanced free replacement the moment you let us know your product failed so your downtime is minimized and the problem is quickly resolved.
Buy From Sellers With Your Best Interest In Mind In Action
For us, the lifetime warranty is primarily about standing behind our customers and supporting them when they need it. With our extensive testing, we even find brand new products fail, so the coverage is about protecting you.
At the core, lifetime warranties should be a basic offering for no additional cost, not some complex sales trick. Ask any potential IT hardware sellers about what products have a lifetime warranty and treat that as the rule, not the exception. It speaks volumes about the seller and will lead to a better overall experience as a technician in the buyer’s seat.