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CEO Daily Update – 9.30.2020

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Christin’s Intro | Cisco Catalyst 3750G Series Switch | Disinfectant Sprays |  Rivers & Swamps | News to Start Your Day

Happy Wednesday! 

Welcome to the CablesAndKits CEO daily email. Read more about this email by scrolling to the very bottom.

When the idea of a sabbatical came up for Craig, I mentioned to him that I’d be willing to be “the voice” of his CEO Daily for the time he would be off. A day or two ago, I threw together some ideas for points-of-view to Jason, our E-commerce Manager (you met him yesterday), and next thing I know, I’m being introduced to you guys. So, here I am, saying hello and hoping to get to know you all over the next few weeks.  

I’m Christin, Craig’s wife and the co-founder of CK. We’ve been married for 16 years, together for 21 years and have worked together in various capacities for 19 years. (How all of that math works is a story for another day.)  When we started in this business, I was 19 years old. I was a junior at the University of Georgia, pursuing a degree in chemistry, and I left to go “all in” on this life we’ve built.  

As with the choices each of us have made about our family and careers, there were no guarantees about where we would end up. Between here and there are lots of stories and lessons learned. I hope to share some of those (and more) with you over the next few weeks.  

So.. hi, new friends! If you’re inclined to help us improve this email, I would love to know what you enjoy most about the things we share. What “inside information” about CK or information about our products would you like for me or others to share?

Christin

Today’s Product Updates from Rebecca (our “Rock Star” Product manager):

[Read more…] about CEO Daily Update – 9.30.2020

CEO Daily Update – 6.18.2020

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Temperature Kiosk, Webcams Back in Stock, MILLION DOLLAR SALE & Today’s COVID News

Happy Thursday!

So …. I have a question for you …..

So, what do you think about the idea of a temperature kiosk? You walk up to it, it reads your temperature (and records your face, temp, and the time) and alerts you as to whether you are in normal or abnormal range. It has multiple other capabilities like tying in with access control systems to open doors (if you have a normal temp) and can be set up to recognize staff members, guests, etc.

I have a sample that I have been playing with for the last week or so. I am nearly ready to start offering them but would love your feedback. They will be roughly $2500 each and I am thinking about offering setup and maintenance programs as well as a lease/rental option. All options are on the table – I am just focused on the tech right now. It is so cool!! Let me hear from you about it. What do you want and need? I want to put some solutions together!

Webcams are back in stock! 
https://www.cablesandkits.com/computing/webcams/wc1080p-01/pro-18838/

And last but not least …. A reminder to prepare yourself for the epic Mid-year BLOW OUT sale. MILLION Dollar Sale!

We are about to do something we have never done before. Listen up! Starting next Monday we are putting about six THOUSAND items (over $1 Million worth of items) on sale in a way like you have NEVER SEEN before. I am going to tell you now what to expect and I think it might just blow your mind! We have many items (over half our catalog) that have gotten stale. It is time to get these bad boys moving – either out the door or in the DUMPSTER. Here is what we are going to do (I can’t believe we are going to do this) ….

We are going to take the current prices and divide them my 10. 
Then, EACH DAY we will reduce the price by 1/10th. 
So day one all the items will be 10% off. 
Day two 20% off. 
Day three 30% off … 
all the way to day 10 where whatever is left will be 1 penny. 
Whatever doesn’t sell will get recycled!!

[Read more…] about CEO Daily Update – 6.18.2020

CEO Daily Update – 6.8.2020

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Pricing Feedback, the Sabbath, Todo Lists & a CEO Coupon

Howdy!

Welcome to a whole new week!

I hope you had a great weekend. I sure did. We saw lots of friends, spent time relaxing and watching some TV, hanging out by the pool with friends, and I was even able to go to a friend’s house from 4pm till Midnight on Sat and hang out, go to dinner, and watch a movie in his theater room. That may not sound like a big deal but as hard as I have been going lately it absolutely was. And I needed it! I feel more rested than I have felt in quite a while. Hopefully I am ready for what will come this week!

There’s a vendor I have been working closely with over the past few weeks that lives/works in New York and is Jewish. He is such a hustler during the week but on Friday night he disappears until Sat night. He pointed out that it’s the Sabbath which is why, and I told him I was a Christian and loved the Jewish faith; it’s the origin of Christianity after all. Jesus was a Jew. The difference between a practicing Jew and a Christian is the belief that Jesus was who he said He was – the son of God who came to bring a new covenant. But that’s another email for another day.

[Read more…] about CEO Daily Update – 6.8.2020

CEO Daily Update 5.8.2020

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Happy Friday!

Last night was another doozy. I worked till 4am. Not only are we adding new safety products rapidly, we are trying to prepare for a local radio station ad that will start airing Monday to advertise our masks, hand sanitizer, and other safety products. We have been working on product page content as well as a revamp of our primary landing page, which is located at the link below. I am really excited about the page and the content! I/we don’t do a good enough job telling our story in general so this is a great start. Check it out. Give me feedback!

https://www.cablesandkits.com/c/safety-supplies

Not only are we running a radio ad starting Monday, but we are also looking for any and every way to get the word out about our safety supplies. We have worked SO hard on this and want to get this out as wide as possible. While we are still facing import challenges, we have huge amounts of inventory and more coming in all the time so we want to really get this party started big time. We are looking for ways to sponsor mentions in other companies’ email marketing campaigns, doing a postcard mailing, and more. If you have ideas (or opportunities to link to / promote us) I would love to hear / discuss them!

Speaking of promoting our line of safety products, I am having conversations with people interested in reselling our products, putting them into their retail stores, etc. If you would like to discuss a resale opportunity, please reach out to me.

Additionally, since we inventory MILLIONS of masks (and have access to unlimited amounts of sanitizer and other items we manufacture), we are able to offer discounts for large volume purchases. What is a large volume you might ask? Multiple cases, pallets, or truckloads, orders over $10,000, etc.

I hope you have a great Friday and a wonderful weekend!
-Craig

Today’s Highlights:

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