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Hey there, friends. It is now just two weeks until Thanksgiving. Can you smell the turkey cooking in the oven? I’m looking forward to some warm, delicious comfort food very soon.
Since we’re working on our year-end planning and these things are top of mind, I thought it might be interesting to walk through some of the ideas that we use as guides in our business. I’ve mentioned before that at the center of our Core Values sits “Be a Model.” We want to be a model in everything we do, and that includes sharing some of our business practices with you all in hopes that it helps you in some way.
First up: what we call the Value Creation Cycle. In each area of our business, we break down the roles into functions that align with the Plan > Build > Run model. The Plan function is responsible for developing strategies and (you guessed it) plans. The Build function takes those plans and converts them into products and/or recurring processes. Lastly you have the Run functions, that’s the repetitive operational things that actually get the work done. Each of these functions is vital, and the better each area can work together, the more efficient we become. Value is created by us being able to purposefully decide a direction, build out the products or processes needed, and then do the ongoing activities with excellence.
I’m pretty sure I mentioned to you all that we use a marketing agency whom provides us with a fractional CMO and Marketing Manager. One of the reasons we were able to quickly hire and onboard the marketing agency was because of their organizational structure being aligned with our own. The marketing team is now one of my favorite examples of this Plan, Build, Run idea happening in our business. The CMO is Plan, the MM is Build, and the Technicians (graphic designers, email marketing agency, social media specialist) who do the work are Run.[Read more…] about CEO Daily Update — 11.12.2020