CP-7841-K9 |Clorox | Beliefs, behaviors, and branding | the RV journey home
Welcome to the CablesAndKits CEO daily email. Read more about this email by scrolling to the very bottom.
The RV Journey home: I decided to drive from Orlando to Tampa Sunday night at 1:30am. The sellers told me that Lazy Days had a camp ground on-site that was amazing. (They are the largest RV dealer in the world, according to themselves). It is a mighty impressive place! I wanted to get the RV washed and waxed and also behold this RV super dealer as well as look at their service offerings in case I need work done in the future and can come to this area.
When I got there I had to disconnect the CRV in the main parking lot before going to the camp site. They have a guard shack 24 hours and they were super helpful to get me a space and even helped me with the car when I discovered the battery had died en route (face palm). There were no jumper cables to be found so we pushed it into a parking spot and I dealt with it the next day.
It is a really cool experience to have an RV at a camp ground and also have a car so you can go exploring, out to eat, etc. I’m digging it!
Today I set out toward home. It’s 8 hours in a car so prob 10+ hours in the RV since you can’t go quite as fast. The plan is to stop somewhere along the way and stay a night and drive the rest of the way the next day.
My girls are beside themselves and I cannot wait to get home and then see their bunks, which is about all they care about lol.
Today’s Product Spotlight from Rerun (AKA Rebecca):
Today’s product spotlight goes to the CP-7841-K9 Cisco Desktop VoIP Phone! This attractive and ergonomically designed phone features four lines, a high resolution 396 x 162 pixel grayscale graphical display for easy viewing, fully programmable line keys, and delivers crystal clear wideband audio performance!
The CP-7841-K9 supports Power Over Ethernet (PoE) Class 1 as well as Cisco’s EnergyWise. It is also Energy Star certified.
This 7800 series phone is a cost-effective, energy-efficient, eco-friendly option for bringing high-fidelity voice communications to your organization!
Did I mention the phone is on sale? Grab yours now!
From Joe, our friendly Safety Supplies Product Marketer:
Hey everyone, Joe took a personal day, so this is Rebecca & Jason tag-teaming at filling in for him today. (It takes 2 of us to fill his shoes.)
Did you know that Clorox’s Formula 409 was named after it’s inventor’s birthday, April 9th? (Seems creative…haha!)
Speaking of Clorox, our 32oz Clorox Bleach Germicidal Healthcare Spray is on sale today! (That’s right! we have 32oz while everyone only has 22oz.)
- Kills HAI-causing pathogens including C. diff spores, MRSA and VRE in 3 minutes or less
- Proven to work against outbreak-causing viruses Influenza A and B viruses, Measles virus and Norovirus
- EPA registered to kill a total of 50 microorganisms
- Meets OSHA bloodborne pathogen standards – disinfection efficacy against more than 50 pathogens
- Meets CDC and OSHA guidelines for disinfecting surfaces in healthcare settings
This stuff is the real deal! These will go fast so grab them while you can!
We’re Hiring for our Product Department! We have an opening, as detailed by Rerun (AKA Rebecca), below. Is this you or someone you know?
Product Marketing Specialist – Fiber Cables
Have you been reading these CEO emails thinking “Wow, CK sure sounds like a fun place to work! Wish I could be a part of the team and contribute to the CEO daily email like Joe the friendly Safety Supplies Product Marketer does!”? Do you love product marketing? Do you revel in the recurring nature of processes and relish accountability? If so, listen up! We are looking to expand our Product Team by bringing on a Product Marketer for Fiber Cables. This is a very process driven role in which the goal is to grow Gross Profit $ and increase inventory effectiveness by effectively marketing the products. We are looking for someone who is exactly like Joe… err… I mean, we are looking for someone who is hard-working, dedicated, diligent, organized, analytical, a great written communicator, and has a GREAT attitude and “can do” spirit! If you are still intrigued, please review the job post (and pay extra attention to the part about the CK Way – We take culture seriously here and are looking for team members who truly “fit”). If you think you do fit and are interested in the position, please send us your resume at firstname.lastname@example.org along with a written note telling us the character attributes, values, and interests that describe you and influence how you approach life and work. Who knows, you could be our next friendly Product Marketer!
Beliefs, behaviors, and branding – by Gary Epp, Chief Administrative Steward
A few years ago I volunteered as a mentor at Georgia Tech’s startup incubator. The process teaches budding entrepreneurs how to discover whether their idea might become a sustainable business. The principles are deceptively simple to understand and incredibly challenging to implement, because startup entrepreneurs often believe so passionately about their idea that they become susceptible to what’s called Confirmation Bias.
This malady is common to the human condition. We all hold certain beliefs about our business, family and self and possess an innately tuned bias that selectively finds examples of behaviors that confirm our beliefs. Yet we often get surprised when others react to us in ways that seem inconsistent with our beliefs. This dissonance arises from a gap between beliefs and behaviors.
We cannot resolve this dissonance by more effective marketing of our beliefs and values, because our behaviors almost always have greater impact than our beliefs–as the old adage says, “What we do speaks so loudly others cannot hear what we say (let alone think).”
In the business world, branding experts zealously strive for consistency between behaviors and beliefs, because they know that behaviors inconsistent with a brand’s target image undermine the brand and decrease its value. In fact, all of their efforts zero in on translating their beliefs into consistent behaviors so that everyone who interacts with that product or service has a similar experience.
At a personal level, people know us (our personal brand) by how we behave. When our behaviors remain consistent over time it establishes a level of predictability which makes it easier for people to interact with us–they know what to expect. When our behaviors align with our beliefs we experience less destructive personal stress. And, when our beliefs further align with Truth we experience a harmonic resonance of personal productivity and effectiveness.
Putting it into practice
My friend, Jack Williams, created a personal mission statement entitled his “I Believe” list. Jack knows that defining what he believes isn’t enough to make a difference; so Jack reads his “I Believe” list daily to remind himself of what he values. Annually Jack takes a different tact and reviews the list with an eye toward evaluating his behaviors against his beliefs. If his assessment reveals behaviors reliably inconsistent with one of his stated beliefs, Jack takes that as evidence of disbelief, and he removes that item from his “I Believe” list. That can be a sobering reality check when one of those beliefs might be “I believe that I communicate love and respect for my children by consistently participating in events important to them” or “I believe that consistently spending quality one-on-one time with each direct report is crucial to their professional development.” These daily and annual rhythms reinforce the power of your personal brand by ensuring alignment between beliefs and behaviors.
I hope you are enjoying these emails. If you are, I appreciate it when you let me know! If not, or if you have ideas for how to improve, by all means, please let me know! Sometimes I “can’t see the forest for the trees”.
As always, please let me know how I can be of service to you. If you need assistance with something, advice, or even if you just need someone to pray for you, I am here and listening.
Craig Haynie – CEO
P.S. Don’t forget to go follow us on Facebook here: CK Facebook Page.
Tech / Business News for Today:
- Right at 25,936,500 cases worldwide, with 18,217,600 people who have recovered, with 861,900 deaths AND 6,258,900 cases in the US with over 3,497,800 people have recovered, with 188,931 deaths.
- Citing fears that increased homelessness could exacerbate the coronavirus crisis, the Trump administration on Tuesday issued a ban on evictions for the next four months.
- House Speaker Nancy Pelosi (D-Calif.) is facing criticism for visiting a hair salon in San Francisco that was closed to the public due to coronavirus restrictions.
- A new study out of Iceland found that coronavirus antibodies lasted for at least four months, which could be good news for vaccine development efforts.
- According to a new report from Bloomberg detailing Apple’s fall plans, four new iPhone models will arrive in October and all will support 5G. The new iPhones will have a “different design and a wider choice of screen sizes” compared to the current models, but exact details of the changes were not revealed beyond that it will have “squared edges similar to the iPad Pro.”
- Twitter will add pinned tweets and short descriptions to some of the trending topics on its service to help people understand why they’ve become popular. In a blog post announcing the news, the company said it would immediately start adding representative pinned tweets to some topics in the iOS and Android apps, and that these would be coming to Twitter on the web soon.
- Coming this December, the Asus ROG Rapture GT-AXE11000 is a tri-band gaming router that can send and receive signals in the newly opened 6GHz band.